Mapping analysis, or "Business Geographics" involves looking at the spatial patterns of your data. You can use this tool to display your customer locations, the market area, alternative sites, optimize territories and more. This is one of the best strategic planning tools there is.
If you are with a larger company, see how mapping services can contribute to the business value of your facility planning program, at www.PRES-Services.com.
Some examples of how small businesses can benefit include:
Identify where your customers come from. Build a "profile" of your best customers.
Target your advertising to those area or media most likely to reach your customers.
Optimize or balance sales territories.
Develop efficient delivery routes.
Find the best location to open that new shop.
Read more about how business geographics can help your small business at www.MappingModels.com.
